Our Values

Mil-Spec Automotive encompasses the new era of adventure. Our vehicles are without compromise and focus on three core values, learn more below.

 
 
 MSA's CIO (Ian Broekman) riding in #001.

MSA's CIO (Ian Broekman) riding in #001.

execution by design

Design's importance at MSA is paramount to our product's execution. 

The ability to start with a blank canvas is a great opportunity in an automotive context. Hummer H1's exterior design is function oriented, it is iconic. Our exterior treatments are meant only to enhance the vehicle's presence and functionality. A series of sketches were done almost two years ago which were the basis for the first three LE prototypes based off HMMWV's. Our team worked tirelessly to find the ultimate stance that was captured in our designer's sketches.

Not only did we apply our design philosophy to the exterior, chassis, and finishes, we took it further.

Mil-Spec Automotive re-designed the Hummer H1's outdated interior with a groundbreaking new interior design that finally does the vehicle justice. This interior was designed, engineered, and manufactured completely in house. We are dedicated to perfection, no shortcuts.


attention to detail

Our approach to each build involves focus and patience.

We strive to improve each build's quality, aesthetics, and performance with every truck. MSA's H1 Launch Edition is the perfect beginning to the story of our brand. Each Launch Edition is hand built by a 12 person team. The team is separated into focus groups that are specialized in each element of the production process.

Our team takes pride in their hand crafted work on display in each vehicle. This section will highlight our process for concept, design-execution, and craftsmanship. Our process involves no-shortcuts. The two year long development of the Launch Edition package allowed our meticulous team to improve and replace almost every element of each vehicle. The Launch Edition only retains the donor AM General core's original frame rails and body, which are painstakingly re-manufactured/restored in house.

 Two of MSA's Launch Edition craftsmen installing components.

Two of MSA's Launch Edition craftsmen installing components.


 MSA's CEO (Adam Mitchell) with #001.

MSA's CEO (Adam Mitchell) with #001.

integrity in craft

Craftsmanship is everything at MSA, we strive to be as thorough in our process as possible.

Each donor H1 is dis-assembled and taken down to just the body and frame. After this process is completed, these two core items are media-blasted to bare metal where they will be re-manufactured. The entire frame and its components are then gloss black powder-coated to protect against corrosion. The aluminum body is restored during this time period by our in-house metal works specialist.

Once the body is completely prepped, our body/paint team goes to work on the vehicles MSA bespoke tri-level insulation system. This system involves the standard coating of high-grade primer and the application of coated sound/heat insulation products to the body. The underside of the vehicle's body is coated in a thermal deadening coating, the inside of the body is then coated with a sound deadening fiber coating. The final coating is a thick Kevlar infused exterior paint coating. This is the first step of our tri-level sound insulation system, the second and third portion are executed in final assembly prep.